Shahida Aziz

Certain figures emerge not because they seek attention, but because they reframe what attention looks like. Rama Duwaji belongs to that category. Her recent public appearances have prompted fascination not simply because of what she wears, but because of how she wears it and what that communicates in spaces historically governed by rigid expectations of women’s appearance. From a fashion psychology perspective, her style functions less as ornament and more as psychological positioning,...

Fashion psychology has always mattered but its relevance for women has intensified in the current social and cultural climate. We are living in an era defined by visibility and scrutiny, opportunity and pressure, autonomy and expectation. Women today navigate complex, often contradictory demands: to be competent but agreeable, ambitious but effortless, visible but not “too much,” resilient but endlessly adaptable. Psychological research consistently shows that such role strain increases...

The Psychology of Vision Board Aesthetics, why are we drawn to them and why do they work? As 2026 dawns so do Vision Boards. What makes them so popular and what is the psychology behind them? Vision boards didn’t suddenly become popular because people woke up one day wanting to paste pictures onto cardboard. They became popular because people discovered something psychology has been telling us for decades that the mind responds to images before it responds to words. Cognitive neuroscience...