My story in the world of fashion began very early on in life, growing up watching my father practise the art of quiet fashion and have a presence that was unmatched.  My mother at the other end of the spectrum looked like a 70’s model, beauty and style - I very quickly learnt the power of clothing and fashion, to dress in a way that was authentic, that is what led to confidence and presence, a place at the table.

 

I soon found myself sketching, sewing garments, and showcasing my handmade pieces at charity events, I wanted others to feel good when they showed up. Those early experiences weren’t just creative play; they were the first signs of a career that would blend artistry, psychology, and human connection.  My fashion style and skill led to acceptance in circles I may not otherwise have accessed - teaching me early on that fashion isn’t superficial, it’s influential.

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As I grew, so did my passion. Opportunities presented themselves to work across the UK and UAE fashion industries - runway, editorial, print, styling, and personal client work - gaining first-hand insight into how fashion shapes identity and influences behavior on both individual and cultural levels. The way I presented myself evoked emotions not only in others to open doors but the confidence in me to walk through those doors.

 

I later found myself at Central Saint Martins, London School of Fashion, studying Fashion Styling and Fashion Journalism, an unforgettable chapter where I learned from leading creatives and formed relationships with inspiring minds within the industry.

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I continued with learning and completed two Master’s degrees in Psychology - one in pure Psychology, to build a foundation in human behaviour, cognition, and emotional processes and a second at the magical University of the Arts London, London College of Fashion, in Applied Psychology in Fashion, where I specialised in the intersection of fashion, identity, consumer behaviour, and the science behind why style truly matters.

I have created this website to share my knowledge that fashion isn’t superficial, it’s psychological, it’s powerful, it’s an expression of identity, a communication tool, a behavioural influence, and a reflection of culture. I want to share with others how fashion moves us, inspires us, empowers us and why we dress the way we do - how clothing choices can transform mood, performance, confidence, and perception.  Sometimes it is as simple as a blow-dry or a new handbag - subtle shifts that can elevate the way we feel, speak, and present ourselves in a much happier place.