The Power Fantasy: Stepping Into Masculine Confidence

There is another quieter, but powerful layer rooted in gender expression and identity alignment, which is of particular interest to me. Studies in social cognition show that clothing carries behavioural scripts associated with the identity of the wearer. When a woman wears men’s tailoring, she may unconsciously adopt psychological attributes socially coded as masculine: confidence, authority, assertiveness and ease. This also aligns with Eicher’s (2000) research on how clothing can serve as a tool for identity experimentation. Putting on a man’s blazer is not merely a fashion choice; it is a psychological transition. The garment becomes a portal and many women love the way menswear can make them feel grounded, powerful, or emotionally insulated from the expectations placed on feminine dress.